There are several things you need to do while writing a marketing plan:
- Look at: What is the business about?(business mission)
- Decide which customers to target, which market segment? (Where do the customers come from already? This is mostly the most important segment to focus to.) This way the company will win new customers.
- Keep existing customers happy. (By providing A.S.S. for instance)
- Set our clear objectives. These objectives should be realisable and measurable. (E.G. increase sales by 10 per cent within a year)
- Insure your plan to become reality.
- Make full use of Free resources.
Not only say what you want to happen but also describe each step to make sure it happens.
Layout
- Executive summary ( Write on the end), this should give a quick overview of the main points of the plan.
- Introduce the main body of the plan with a remainder of your overall business strategy, including:
1) What business is about.
2) Your key business objectives.
3) Your broad strategy for achieving objectives.
- Main part including:
1) What environment does this business operate in? ( PEST analysis)
2) What are the businesses strengths and weaknesses? (SWOT analysis, this might help to find the most promising customers to target.) (How do we differentiate from competitors?)
3) Marketing objectives. (Which should always be SMART)
4) How will your marketing strategy become reality? (7 P’s )
5) Provide a budget for each marketing acitivity. (what resources do you need?)
6) The schedule of tasks.
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